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PROJECT CELESTIAL LICENCING DEAL

Posted on September 29, 2016 by oghma

An Oghma client has significantly enhanced its branded sales and business quality by securing an important licensing deal in the branded dry grocery sector.

Situation: A long standing Oghma client was seeking to leverage its manufacturing base into new categories with minimal investment while utilizing its existing extensive marketing skills.

Problem: The categories of interest were highly competitive. Introducing a new brand would be expensive and the risks of failure high. With the client’s business growing rapidly, management had limited time to pursue a diversification strategy.

Solution: The client turned to Oghma which, given its depth and breadth of relevant industry knowledge and range of contacts, suggested that approaches be made to a number of parties.

Result: An agreement was reached with one of the contacted parties and a licensing deal negotiated. The relevant brand now delivers significant incremental revenues raising the branded ratio of group sales.

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